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Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010
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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange